Dallas, tx
We worked with a growing brand to help redefine how they show up online. The main goal was to create a modern, user-friendly experience that better reflected their values and vision. From early discovery to final handoff, we aimed for a clear and focused approach.
By aligning the design with their messaging, we built a system that feels both intentional and easy to navigate. Every decision—from structure to visuals—was made to support clarity, trust, and long-term flexibility.
In 2021, I helped Taco Bell become the first quick-service restaurant (QSR) to enter the NFT space, launching a campaign that redefined how fast food could engage with digital culture. The concept was simple but bold: sell a digital version of a taco as a collectible NFT. But the process behind it? Lightning-fast innovation. Within 48 hours, we built a full NFT strategy from the ground up — opening a Coinbase account, establishing a secure crypto wallet, and created 3D digital art -animated the immersive tacos that felt playful, surreal, and future-forward. The art wasn’t static; it shifted with time, offering a dynamic, ever-changing piece that stood out in a crowded NFT boom.
This wasn’t just a quirky idea — it was a calculated move to beat competitors to market and make cultural noise. Working closely with Taco Bell’s PR team, we positioned the release as an innovation moment: a brand rooted in pop culture, now minting its own digital collectibles. The project came to life across earned media, social platforms, and NFT marketplaces — blending creativity, crypto, and cultural relevance. It was a fast, scrappy, fully-integrated creative sprint — and it worked.
The impact was immediate. The first NFT I created sold for $20,000, and 100% of the proceeds were donated to a youth-focused charity. This wasn’t just a digital flex — it became a case study in purpose-driven innovation. The campaign generated national press, ignited social buzz, and helped define Taco Bell as an early adopter in the Web3 space. It was proof that brands could step into future-tech spaces with integrity and creative edge — and actually lead the conversation.
Beyond the numbers, this campaign showed what’s possible when quick creative thinking meets full organizational alignment. From concept to launch in under 48 hours, we created more than just a novelty — we built a blueprint. The project not only inspired copycats across the industry but also raised the bar for what brands could do with NFTs. It was a milestone in my career — and a foundational moment in showing how storytelling, technology, and speed can collide to spark something unforgettable.
